Primary#A02D42
Main brand colour. Use for headers, navigation, and primary buttons.
50 Copy
#F6EAEC
RGB 246, 234, 236
HSL 350°, 40%, 94%
Fail 1.17 AAA 12.58
100 Copy
#E2C0C6
RGB 226, 192, 198
HSL 349°, 37%, 82%
Fail 1.67 AAA 8.85
300 Copy
#C6818E
RGB 198, 129, 142
HSL 349°, 38%, 64%
AA large 3.03 AA 4.87
500 Copy
#A02D42
RGB 160, 45, 66
HSL 349°, 56%, 40%
AAA 7.12 Fail 2.07
700 Copy
#782232
RGB 120, 34, 50
HSL 349°, 56%, 30%
AAA 10.13 Fail 1.46
900 Copy
#501621
RGB 80, 22, 33
HSL 349°, 57%, 20%
AAA 14.21 Fail 1.04
Secondary#A02D7C
Companion colour. Use for links, highlights, and hover states.
50 Copy
#F6EAF2
RGB 246, 234, 242
HSL 320°, 40%, 94%
Fail 1.17 AAA 12.63
100 Copy
#E2C0D8
RGB 226, 192, 216
HSL 318°, 37%, 82%
Fail 1.65 AAA 8.97
300 Copy
#C681B0
RGB 198, 129, 176
HSL 319°, 38%, 64%
Fail 2.93 AA 5.04
500 Copy
#A02D7C
RGB 160, 45, 124
HSL 319°, 56%, 40%
AA 6.64 Fail 2.22
700 Copy
#78225D
RGB 120, 34, 93
HSL 319°, 56%, 30%
AAA 9.61 Fail 1.54
900 Copy
#50163E
RGB 80, 22, 62
HSL 319°, 57%, 20%
AAA 13.77 Fail 1.07
Tertiary#A0512D
Accent colour. Use for highlights, charts, and callouts.
50 Copy
#F6EEEA
RGB 246, 238, 234
HSL 20°, 40%, 94%
Fail 1.15 AAA 12.88
100 Copy
#E2CBC0
RGB 226, 203, 192
HSL 19°, 37%, 82%
Fail 1.55 AAA 9.51
300 Copy
#C69781
RGB 198, 151, 129
HSL 19°, 38%, 64%
Fail 2.58 AA 5.72
500 Copy
#A0512D
RGB 160, 81, 45
HSL 19°, 56%, 40%
AA 5.66 Fail 2.61
700 Copy
#783D22
RGB 120, 61, 34
HSL 19°, 56%, 30%
AAA 8.44 Fail 1.75
900 Copy
#502816
RGB 80, 40, 22
HSL 19°, 57%, 20%
AAA 12.68 Fail 1.16
Quaternary#8B2DA0
Accent colour. Use sparingly for calls to action and warnings.
50 Copy
#F3EAF6
RGB 243, 234, 246
HSL 285°, 40%, 94%
Fail 1.17 AAA 12.58
100 Copy
#DCC0E2
RGB 220, 192, 226
HSL 289°, 37%, 82%
Fail 1.66 AAA 8.91
300 Copy
#B981C6
RGB 185, 129, 198
HSL 289°, 38%, 64%
Fail 2.99 AA 4.93
500 Copy
#8B2DA0
RGB 139, 45, 160
HSL 289°, 56%, 40%
AAA 7.05 Fail 2.09
700 Copy
#682278
RGB 104, 34, 120
HSL 289°, 56%, 30%
AAA 10.05 Fail 1.47
900 Copy
#461650
RGB 70, 22, 80
HSL 290°, 57%, 20%
AAA 14.08 Fail 1.05
Quinary#A08B2D
Accent colour. Use for charts and small details.
50 Copy
#F6F3EA
RGB 246, 243, 234
HSL 45°, 40%, 94%
Fail 1.11 AAA 13.3
100 Copy
#E2DCC0
RGB 226, 220, 192
HSL 49°, 37%, 82%
Fail 1.38 AAA 10.7
300 Copy
#C6B981
RGB 198, 185, 129
HSL 49°, 38%, 64%
Fail 1.97 AAA 7.49
500 Copy
#A08B2D
RGB 160, 139, 45
HSL 49°, 56%, 40%
AA large 3.37 AA large 4.37
700 Copy
#786822
RGB 120, 104, 34
HSL 49°, 56%, 30%
AA 5.52 Fail 2.67
900 Copy
#504616
RGB 80, 70, 22
HSL 50°, 57%, 20%
AAA 9.42 Fail 1.57
Neutral#684B50
Tinted neutral drawn from the seed hue. Use for body text, borders, and backgrounds.
50 Copy
#F0EDEE
RGB 240, 237, 238
HSL 340°, 9%, 94%
Fail 1.16 AAA 12.68
100 Copy
#D2C9CA
RGB 210, 201, 202
HSL 353°, 9%, 81%
Fail 1.62 AAA 9.1
300 Copy
#A49396
RGB 164, 147, 150
HSL 349°, 9%, 61%
Fail 2.92 AA 5.05
500 Copy
#684B50
RGB 104, 75, 80
HSL 350°, 16%, 35%
AAA 7.75 Fail 1.9
700 Copy
#4E383C
RGB 78, 56, 60
HSL 349°, 16%, 26%
AAA 10.74 Fail 1.37
900 Copy
#342628
RGB 52, 38, 40
HSL 351°, 16%, 18%
AAA 14.44 Fail 1.02
Click a swatch to copy its hex code. Badges show WCAG contrast against white text and against dark text (#0F2A3F). AAA is 7:1 or higher. AA is 4.5:1 or higher. AA large is 3:1 or higher.
In use
Sample components show how the colours work together.
Buttons
Primary action
Secondary
Outline
Call to action
Confirm
Navigation
Brown Work Services About Contact
Alerts
Information uses the secondary colour.
Success uses tertiary.
Warnings use quaternary.
Typography
Heading in primary
Body copy in neutral 500 on a white card. This keeps long text easy to read.
Muted caption text in neutral 300.
Links use primary 500
Dark surface
Primary 900 works as a footer or hero background. Secondary 300 gives headings lift without glare.
Get started
Export as CSS variables
Copy this block into your stylesheet, or link to a02d42-analogous.css and a02d42-analogous.json .
:root {
--primary-50: #F6EAEC;
--primary-100: #E2C0C6;
--primary-300: #C6818E;
--primary-500: #A02D42;
--primary-700: #782232;
--primary-900: #501621;
--secondary-50: #F6EAF2;
--secondary-100: #E2C0D8;
--secondary-300: #C681B0;
--secondary-500: #A02D7C;
--secondary-700: #78225D;
--secondary-900: #50163E;
--tertiary-50: #F6EEEA;
--tertiary-100: #E2CBC0;
--tertiary-300: #C69781;
--tertiary-500: #A0512D;
--tertiary-700: #783D22;
--tertiary-900: #502816;
--quaternary-50: #F3EAF6;
--quaternary-100: #DCC0E2;
--quaternary-300: #B981C6;
--quaternary-500: #8B2DA0;
--quaternary-700: #682278;
--quaternary-900: #461650;
--quinary-50: #F6F3EA;
--quinary-100: #E2DCC0;
--quinary-300: #C6B981;
--quinary-500: #A08B2D;
--quinary-700: #786822;
--quinary-900: #504616;
--neutral-50: #F0EDEE;
--neutral-100: #D2C9CA;
--neutral-300: #A49396;
--neutral-500: #684B50;
--neutral-700: #4E383C;
--neutral-900: #342628;
}
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Steps 50 to 300 are tints. Step 500 is the base colour. Steps 700 and 900 are shades.