Primary#6C00D1
Main brand colour. Use for headers, navigation, and primary buttons.
50 Copy
#F0E6FA
RGB 240, 230, 250
HSL 270°, 67%, 94%
Fail 1.21 AAA 12.23
100 Copy
#D3B2F1
RGB 211, 178, 241
HSL 271°, 69%, 82%
Fail 1.84 AAA 8.02
300 Copy
#A766E3
RGB 167, 102, 227
HSL 271°, 69%, 65%
AA large 3.71 AA large 3.97
500 Copy
#6C00D1
RGB 108, 0, 209
HSL 271°, 100%, 41%
AAA 8.21 Fail 1.8
700 Copy
#51009D
RGB 81, 0, 157
HSL 271°, 100%, 31%
AAA 11.43 Fail 1.29
900 Copy
#360068
RGB 54, 0, 104
HSL 271°, 100%, 20%
AAA 15.48 Fail 1.05
Secondary#0300D1
Companion colour. Use for links, highlights, and hover states.
50 Copy
#E6E6FA
RGB 230, 230, 250
HSL 240°, 67%, 94%
Fail 1.23 AAA 11.99
100 Copy
#B3B2F1
RGB 179, 178, 241
HSL 241°, 69%, 82%
Fail 1.99 AAA 7.42
300 Copy
#6866E3
RGB 104, 102, 227
HSL 241°, 69%, 65%
AA 4.57 AA large 3.23
500 Copy
#0300D1
RGB 3, 0, 209
HSL 241°, 100%, 41%
AAA 10.91 Fail 1.35
700 Copy
#02009D
RGB 2, 0, 157
HSL 241°, 100%, 31%
AAA 14.1 Fail 1.05
900 Copy
#020068
RGB 2, 0, 104
HSL 241°, 100%, 20%
AAA 17.46 Fail 1.18
Tertiary#D100CE
Accent colour. Use for highlights, charts, and callouts.
50 Copy
#FAE6FA
RGB 250, 230, 250
HSL 300°, 67%, 94%
Fail 1.18 AAA 12.48
100 Copy
#F1B2F0
RGB 241, 178, 240
HSL 301°, 69%, 82%
Fail 1.7 AAA 8.69
300 Copy
#E366E2
RGB 227, 102, 226
HSL 300°, 69%, 65%
Fail 2.89 AA 5.1
500 Copy
#D100CE
RGB 209, 0, 206
HSL 301°, 100%, 41%
AA 4.56 AA large 3.23
700 Copy
#9D009A
RGB 157, 0, 154
HSL 301°, 100%, 31%
AAA 7.24 Fail 2.04
900 Copy
#680067
RGB 104, 0, 103
HSL 301°, 100%, 20%
AAA 11.77 Fail 1.25
Quaternary#0065D1
Accent colour. Use sparingly for calls to action and warnings.
50 Copy
#E6F0FA
RGB 230, 240, 250
HSL 210°, 67%, 94%
Fail 1.15 AAA 12.79
100 Copy
#B2D1F1
RGB 178, 209, 241
HSL 210°, 69%, 82%
Fail 1.58 AAA 9.33
300 Copy
#66A3E3
RGB 102, 163, 227
HSL 211°, 69%, 65%
Fail 2.65 AA 5.56
500 Copy
#0065D1
RGB 0, 101, 209
HSL 211°, 100%, 41%
AA 5.55 Fail 2.66
700 Copy
#004C9D
RGB 0, 76, 157
HSL 211°, 100%, 31%
AAA 8.33 Fail 1.77
900 Copy
#003268
RGB 0, 50, 104
HSL 211°, 100%, 20%
AAA 12.68 Fail 1.16
Quinary#D10065
Accent colour. Use for charts and small details.
50 Copy
#FAE6F0
RGB 250, 230, 240
HSL 330°, 67%, 94%
Fail 1.19 AAA 12.4
100 Copy
#F1B2D1
RGB 241, 178, 209
HSL 330°, 69%, 82%
Fail 1.75 AAA 8.45
300 Copy
#E366A3
RGB 227, 102, 163
HSL 331°, 69%, 65%
AA large 3.14 AA 4.7
500 Copy
#D10065
RGB 209, 0, 101
HSL 331°, 100%, 41%
AA 5.39 Fail 2.74
700 Copy
#9D004C
RGB 157, 0, 76
HSL 331°, 100%, 31%
AAA 8.27 Fail 1.78
900 Copy
#680032
RGB 104, 0, 50
HSL 331°, 100%, 20%
AAA 12.85 Fail 1.15
Neutral#5A4B68
Tinted neutral drawn from the seed hue. Use for body text, borders, and backgrounds.
50 Copy
#EEEDF0
RGB 238, 237, 240
HSL 260°, 9%, 94%
Fail 1.17 AAA 12.65
100 Copy
#CEC9D2
RGB 206, 201, 210
HSL 273°, 9%, 81%
Fail 1.63 AAA 9.07
300 Copy
#9C93A4
RGB 156, 147, 164
HSL 272°, 9%, 61%
Fail 2.95 AA 5.0
500 Copy
#5A4B68
RGB 90, 75, 104
HSL 271°, 16%, 35%
AAA 7.95 Fail 1.86
700 Copy
#44384E
RGB 68, 56, 78
HSL 273°, 16%, 26%
AAA 10.93 Fail 1.35
900 Copy
#2D2634
RGB 45, 38, 52
HSL 270°, 16%, 18%
AAA 14.6 Fail 1.01
Click a swatch to copy its hex code. Badges show WCAG contrast against white text and against dark text (#0F2A3F). AAA is 7:1 or higher. AA is 4.5:1 or higher. AA large is 3:1 or higher.
In use
Sample components show how the colours work together.
Buttons
Primary action
Secondary
Outline
Call to action
Confirm
Navigation
Dark violet Work Services About Contact
Alerts
Information uses the secondary colour.
Success uses tertiary.
Warnings use quaternary.
Typography
Heading in primary
Body copy in neutral 500 on a white card. This keeps long text easy to read.
Muted caption text in neutral 300.
Links use primary 500
Dark surface
Primary 900 works as a footer or hero background. Secondary 300 gives headings lift without glare.
Get started
Export as CSS variables
Copy this block into your stylesheet, or link to 6c00d1-analogous.css and 6c00d1-analogous.json .
:root {
--primary-50: #F0E6FA;
--primary-100: #D3B2F1;
--primary-300: #A766E3;
--primary-500: #6C00D1;
--primary-700: #51009D;
--primary-900: #360068;
--secondary-50: #E6E6FA;
--secondary-100: #B3B2F1;
--secondary-300: #6866E3;
--secondary-500: #0300D1;
--secondary-700: #02009D;
--secondary-900: #020068;
--tertiary-50: #FAE6FA;
--tertiary-100: #F1B2F0;
--tertiary-300: #E366E2;
--tertiary-500: #D100CE;
--tertiary-700: #9D009A;
--tertiary-900: #680067;
--quaternary-50: #E6F0FA;
--quaternary-100: #B2D1F1;
--quaternary-300: #66A3E3;
--quaternary-500: #0065D1;
--quaternary-700: #004C9D;
--quaternary-900: #003268;
--quinary-50: #FAE6F0;
--quinary-100: #F1B2D1;
--quinary-300: #E366A3;
--quinary-500: #D10065;
--quinary-700: #9D004C;
--quinary-900: #680032;
--neutral-50: #EEEDF0;
--neutral-100: #CEC9D2;
--neutral-300: #9C93A4;
--neutral-500: #5A4B68;
--neutral-700: #44384E;
--neutral-900: #2D2634;
}
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Steps 50 to 300 are tints. Step 500 is the base colour. Steps 700 and 900 are shades.