Primary#684B63
Main brand colour. Use for headers, navigation, and primary buttons.
50 Copy
#F0EDEF
RGB 240, 237, 239
HSL 320°, 9%, 94%
Fail 1.16 AAA 12.69
100 Copy
#D2C9D0
RGB 210, 201, 208
HSL 313°, 9%, 81%
Fail 1.61 AAA 9.14
300 Copy
#A493A1
RGB 164, 147, 161
HSL 311°, 9%, 61%
Fail 2.89 AA 5.11
500 Copy
#684B63
RGB 104, 75, 99
HSL 310°, 16%, 35%
AAA 7.57 Fail 1.95
700 Copy
#4E384A
RGB 78, 56, 74
HSL 311°, 16%, 26%
AAA 10.56 Fail 1.4
900 Copy
#342632
RGB 52, 38, 50
HSL 309°, 16%, 18%
AAA 14.29 Fail 1.03
Secondary#5F4B68
Companion colour. Use for links, highlights, and hover states.
50 Copy
#EFEDF0
RGB 239, 237, 240
HSL 280°, 9%, 94%
Fail 1.16 AAA 12.68
100 Copy
#CFC9D2
RGB 207, 201, 210
HSL 280°, 9%, 81%
Fail 1.62 AAA 9.09
300 Copy
#9F93A4
RGB 159, 147, 164
HSL 282°, 9%, 61%
Fail 2.92 AA 5.05
500 Copy
#5F4B68
RGB 95, 75, 104
HSL 281°, 16%, 35%
AAA 7.8 Fail 1.89
700 Copy
#47384E
RGB 71, 56, 78
HSL 281°, 16%, 26%
AAA 10.8 Fail 1.37
900 Copy
#302634
RGB 48, 38, 52
HSL 283°, 16%, 18%
AAA 14.46 Fail 1.02
Tertiary#684B55
Accent colour. Use for highlights, charts, and callouts.
50 Copy
#F0EDEE
RGB 240, 237, 238
HSL 340°, 9%, 94%
Fail 1.16 AAA 12.68
100 Copy
#D2C9CC
RGB 210, 201, 204
HSL 340°, 9%, 81%
Fail 1.62 AAA 9.11
300 Copy
#A49399
RGB 164, 147, 153
HSL 339°, 9%, 61%
Fail 2.91 AA 5.07
500 Copy
#684B55
RGB 104, 75, 85
HSL 339°, 16%, 35%
AAA 7.7 Fail 1.92
700 Copy
#4E3840
RGB 78, 56, 64
HSL 338°, 16%, 26%
AAA 10.69 Fail 1.38
900 Copy
#34262A
RGB 52, 38, 42
HSL 343°, 16%, 18%
AAA 14.42 Fail 1.02
Quaternary#504B68
Accent colour. Use sparingly for calls to action and warnings.
50 Copy
#EEEDF0
RGB 238, 237, 240
HSL 260°, 9%, 94%
Fail 1.17 AAA 12.65
100 Copy
#CAC9D2
RGB 202, 201, 210
HSL 247°, 9%, 81%
Fail 1.64 AAA 8.99
300 Copy
#9693A4
RGB 150, 147, 164
HSL 251°, 9%, 61%
AA large 3.0 AA 4.92
500 Copy
#504B68
RGB 80, 75, 104
HSL 250°, 16%, 35%
AAA 8.24 Fail 1.79
700 Copy
#3C384E
RGB 60, 56, 78
HSL 251°, 16%, 26%
AAA 11.24 Fail 1.31
900 Copy
#282634
RGB 40, 38, 52
HSL 249°, 16%, 18%
AAA 14.82 Fail 1.0
Quinary#68504B
Accent colour. Use for charts and small details.
50 Copy
#F0EEED
RGB 240, 238, 237
HSL 20°, 9%, 94%
Fail 1.16 AAA 12.76
100 Copy
#D2CAC9
RGB 210, 202, 201
HSL 7°, 9%, 81%
Fail 1.61 AAA 9.16
300 Copy
#A49693
RGB 164, 150, 147
HSL 11°, 9%, 61%
Fail 2.85 AA 5.17
500 Copy
#68504B
RGB 104, 80, 75
HSL 10°, 16%, 35%
AAA 7.4 Fail 1.99
700 Copy
#4E3C38
RGB 78, 60, 56
HSL 11°, 16%, 26%
AAA 10.36 Fail 1.42
900 Copy
#342826
RGB 52, 40, 38
HSL 9°, 16%, 18%
AAA 14.21 Fail 1.04
Neutral#684B63
Tinted neutral drawn from the seed hue. Use for body text, borders, and backgrounds.
50 Copy
#F0EDEF
RGB 240, 237, 239
HSL 320°, 9%, 94%
Fail 1.16 AAA 12.69
100 Copy
#D2C9D0
RGB 210, 201, 208
HSL 313°, 9%, 81%
Fail 1.61 AAA 9.14
300 Copy
#A493A1
RGB 164, 147, 161
HSL 311°, 9%, 61%
Fail 2.89 AA 5.11
500 Copy
#684B63
RGB 104, 75, 99
HSL 310°, 16%, 35%
AAA 7.57 Fail 1.95
700 Copy
#4E384A
RGB 78, 56, 74
HSL 311°, 16%, 26%
AAA 10.56 Fail 1.4
900 Copy
#342632
RGB 52, 38, 50
HSL 309°, 16%, 18%
AAA 14.29 Fail 1.03
Click a swatch to copy its hex code. Badges show WCAG contrast against white text and against dark text (#0F2A3F). AAA is 7:1 or higher. AA is 4.5:1 or higher. AA large is 3:1 or higher.
In use
Sample components show how the colours work together.
Buttons
Primary action
Secondary
Outline
Call to action
Confirm
Navigation
Medium violet red Work Services About Contact
Alerts
Information uses the secondary colour.
Success uses tertiary.
Warnings use quaternary.
Typography
Heading in primary
Body copy in neutral 500 on a white card. This keeps long text easy to read.
Muted caption text in neutral 300.
Links use primary 500
Dark surface
Primary 900 works as a footer or hero background. Secondary 300 gives headings lift without glare.
Get started
Export as CSS variables
Copy this block into your stylesheet, or link to 684b63-analogous.css and 684b63-analogous.json .
:root {
--primary-50: #F0EDEF;
--primary-100: #D2C9D0;
--primary-300: #A493A1;
--primary-500: #684B63;
--primary-700: #4E384A;
--primary-900: #342632;
--secondary-50: #EFEDF0;
--secondary-100: #CFC9D2;
--secondary-300: #9F93A4;
--secondary-500: #5F4B68;
--secondary-700: #47384E;
--secondary-900: #302634;
--tertiary-50: #F0EDEE;
--tertiary-100: #D2C9CC;
--tertiary-300: #A49399;
--tertiary-500: #684B55;
--tertiary-700: #4E3840;
--tertiary-900: #34262A;
--quaternary-50: #EEEDF0;
--quaternary-100: #CAC9D2;
--quaternary-300: #9693A4;
--quaternary-500: #504B68;
--quaternary-700: #3C384E;
--quaternary-900: #282634;
--quinary-50: #F0EEED;
--quinary-100: #D2CAC9;
--quinary-300: #A49693;
--quinary-500: #68504B;
--quinary-700: #4E3C38;
--quinary-900: #342826;
--neutral-50: #F0EDEF;
--neutral-100: #D2C9D0;
--neutral-300: #A493A1;
--neutral-500: #684B63;
--neutral-700: #4E384A;
--neutral-900: #342632;
}
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Steps 50 to 300 are tints. Step 500 is the base colour. Steps 700 and 900 are shades.