Primary#684B5A
Main brand colour. Use for headers, navigation, and primary buttons.
50 Copy
#F0EDEE
RGB 240, 237, 238
HSL 340°, 9%, 94%
Fail 1.16 AAA 12.68
100 Copy
#D2C9CE
RGB 210, 201, 206
HSL 327°, 9%, 81%
Fail 1.62 AAA 9.12
300 Copy
#A4939C
RGB 164, 147, 156
HSL 328°, 9%, 61%
Fail 2.9 AA 5.08
500 Copy
#684B5A
RGB 104, 75, 90
HSL 329°, 16%, 35%
AAA 7.66 Fail 1.93
700 Copy
#4E3844
RGB 78, 56, 68
HSL 327°, 16%, 26%
AAA 10.64 Fail 1.39
900 Copy
#34262D
RGB 52, 38, 45
HSL 330°, 16%, 18%
AAA 14.37 Fail 1.03
Secondary#684B68
Companion colour. Use for links, highlights, and hover states.
50 Copy
#F0EDF0
RGB 240, 237, 240
HSL 300°, 9%, 94%
Fail 1.16 AAA 12.7
100 Copy
#D2C9D2
RGB 210, 201, 210
HSL 300°, 9%, 81%
Fail 1.61 AAA 9.15
300 Copy
#A493A4
RGB 164, 147, 164
HSL 300°, 9%, 61%
Fail 2.88 AA 5.12
500 Copy
#684B68
RGB 104, 75, 104
HSL 300°, 16%, 35%
AAA 7.51 Fail 1.96
700 Copy
#4E384E
RGB 78, 56, 78
HSL 300°, 16%, 26%
AAA 10.5 Fail 1.4
900 Copy
#342634
RGB 52, 38, 52
HSL 300°, 16%, 18%
AAA 14.26 Fail 1.03
Tertiary#684B4C
Accent colour. Use for highlights, charts, and callouts.
50 Copy
#F0EDED
RGB 240, 237, 237
HSL 0°, 9%, 94%
Fail 1.16 AAA 12.68
100 Copy
#D2C9C9
RGB 210, 201, 201
HSL 0°, 9%, 81%
Fail 1.62 AAA 9.09
300 Copy
#A49394
RGB 164, 147, 148
HSL 356°, 9%, 61%
Fail 2.92 AA 5.04
500 Copy
#684B4C
RGB 104, 75, 76
HSL 358°, 16%, 35%
AAA 7.78 Fail 1.9
700 Copy
#4E3839
RGB 78, 56, 57
HSL 357°, 16%, 26%
AAA 10.78 Fail 1.37
900 Copy
#342626
RGB 52, 38, 38
HSL 0°, 16%, 18%
AAA 14.47 Fail 1.02
Quaternary#594B68
Accent colour. Use sparingly for calls to action and warnings.
50 Copy
#EEEDF0
RGB 238, 237, 240
HSL 260°, 9%, 94%
Fail 1.17 AAA 12.65
100 Copy
#CDC9D2
RGB 205, 201, 210
HSL 267°, 9%, 81%
Fail 1.63 AAA 9.05
300 Copy
#9B93A4
RGB 155, 147, 164
HSL 268°, 9%, 61%
Fail 2.96 AA 4.99
500 Copy
#594B68
RGB 89, 75, 104
HSL 269°, 16%, 35%
AAA 7.98 Fail 1.85
700 Copy
#43384E
RGB 67, 56, 78
HSL 270°, 16%, 26%
AAA 10.97 Fail 1.35
900 Copy
#2C2634
RGB 44, 38, 52
HSL 266°, 16%, 18%
AAA 14.65 Fail 1.01
Quinary#68594B
Accent colour. Use for charts and small details.
50 Copy
#F0EEED
RGB 240, 238, 237
HSL 20°, 9%, 94%
Fail 1.16 AAA 12.76
100 Copy
#D2CDC9
RGB 210, 205, 201
HSL 27°, 9%, 81%
Fail 1.58 AAA 9.36
300 Copy
#A49B93
RGB 164, 155, 147
HSL 28°, 9%, 61%
Fail 2.73 AA 5.4
500 Copy
#68594B
RGB 104, 89, 75
HSL 29°, 16%, 35%
AA 6.73 Fail 2.19
700 Copy
#4E4338
RGB 78, 67, 56
HSL 30°, 16%, 26%
AAA 9.62 Fail 1.53
900 Copy
#342C26
RGB 52, 44, 38
HSL 26°, 16%, 18%
AAA 13.69 Fail 1.08
Neutral#684B5A
Tinted neutral drawn from the seed hue. Use for body text, borders, and backgrounds.
50 Copy
#F0EDEE
RGB 240, 237, 238
HSL 340°, 9%, 94%
Fail 1.16 AAA 12.68
100 Copy
#D2C9CE
RGB 210, 201, 206
HSL 327°, 9%, 81%
Fail 1.62 AAA 9.12
300 Copy
#A4939C
RGB 164, 147, 156
HSL 328°, 9%, 61%
Fail 2.9 AA 5.08
500 Copy
#684B5A
RGB 104, 75, 90
HSL 329°, 16%, 35%
AAA 7.66 Fail 1.93
700 Copy
#4E3844
RGB 78, 56, 68
HSL 327°, 16%, 26%
AAA 10.64 Fail 1.39
900 Copy
#34262D
RGB 52, 38, 45
HSL 330°, 16%, 18%
AAA 14.37 Fail 1.03
Click a swatch to copy its hex code. Badges show WCAG contrast against white text and against dark text (#0F2A3F). AAA is 7:1 or higher. AA is 4.5:1 or higher. AA large is 3:1 or higher.
In use
Sample components show how the colours work together.
Buttons
Primary action
Secondary
Outline
Call to action
Confirm
Navigation
Medium violet red Work Services About Contact
Alerts
Information uses the secondary colour.
Success uses tertiary.
Warnings use quaternary.
Typography
Heading in primary
Body copy in neutral 500 on a white card. This keeps long text easy to read.
Muted caption text in neutral 300.
Links use primary 500
Dark surface
Primary 900 works as a footer or hero background. Secondary 300 gives headings lift without glare.
Get started
Export as CSS variables
Copy this block into your stylesheet, or link to 684b5a-analogous.css and 684b5a-analogous.json .
:root {
--primary-50: #F0EDEE;
--primary-100: #D2C9CE;
--primary-300: #A4939C;
--primary-500: #684B5A;
--primary-700: #4E3844;
--primary-900: #34262D;
--secondary-50: #F0EDF0;
--secondary-100: #D2C9D2;
--secondary-300: #A493A4;
--secondary-500: #684B68;
--secondary-700: #4E384E;
--secondary-900: #342634;
--tertiary-50: #F0EDED;
--tertiary-100: #D2C9C9;
--tertiary-300: #A49394;
--tertiary-500: #684B4C;
--tertiary-700: #4E3839;
--tertiary-900: #342626;
--quaternary-50: #EEEDF0;
--quaternary-100: #CDC9D2;
--quaternary-300: #9B93A4;
--quaternary-500: #594B68;
--quaternary-700: #43384E;
--quaternary-900: #2C2634;
--quinary-50: #F0EEED;
--quinary-100: #D2CDC9;
--quinary-300: #A49B93;
--quinary-500: #68594B;
--quinary-700: #4E4338;
--quinary-900: #342C26;
--neutral-50: #F0EDEE;
--neutral-100: #D2C9CE;
--neutral-300: #A4939C;
--neutral-500: #684B5A;
--neutral-700: #4E3844;
--neutral-900: #34262D;
}
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Steps 50 to 300 are tints. Step 500 is the base colour. Steps 700 and 900 are shades.